CASE STUDIES

LMNT

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tHE lAMONT bROTHERS OF hgtv’s ‘buy it or build it’

The LaMont Brothers have a truly fascinating story. Having somehow defied the logic of all modern marketing, these twin house-flipping brothers caught the attention of casting agents at HGTV who gave them their first 6-episode television contract - and did it with absolutely no social media or online presence.
Starting from the ground up, I helped them create and launch the LMNT brand and their ‘Own The Dream’ tagline, which spoke to their community-focused organizational objectives to teach underserved communities about the power of homeownership. My work helped ensure they were ready to roll out their own product line or partner with other brands that came their way when the show aired, and by the time we finished, I’m proud to say I could (finally) tell the two of them apart.

BERTOLLI

Bertolli came out in 2018 with a brand relaunch centered around their heritage-inspired bottle design and a new unifying message of simplicity. Brand recognition is always a particularly daunting challenge when you change up the look and feel of your product for the first time in 20 years, but I was able to capitalize on the craving for connection that millennial parents and cross-generational foodies share in way that turned "simple" into a holistic part of the process.

Facebook Canvas Ad - Bertolli Shopper Activation

LAY'S KETTLE COOKED

For ONCE, someone remembered that millennials aren't the only ones with buying power. My old soul came out to play for this special project aimed at bringing digital fun and experiential engagement to an older subset of consumers.

BISHOP CIDER

Capturing the fighting spirit of Dallas' premier local cider was a challenge of "final boss" proportions. But in the end, getting to marry the brand's 8-bit brand identity with its goals of one-upping other Texas-made ciders gave me the chance to be irreverent in a refreshing way.

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TRU by HILTON

There's a new sheriff in town—well, in several towns. The latest budget-friendly brand in the ubiquitous Hilton portfolio, Tru by Hilton, was designed with millennials in mind. They were convinced it was going to be huge, and they were psyched to launch something fresh and unheard of. Problem is, no one wanted to book a room at some hotel they've never heard of—until I checked in.

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cuvee coffee

Cuvee Coffee's attempt to create breakthrough in the crowded craft coffee market has all the makings of a double-shot David and grande Goliath story. But Cuvee is one of those companies with equal parts heart and vigor, and having the chance to help them establish a brand identity that could standout in the minds of consumers was a distinct pleasure. The coffee ain't bad, either.

LIVE SODA

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There's a cola coup going on at your local grocery store, and with the rise in popularity of healthier beverages like sparkling water and kombucha, there's a mad dash to capture the loyalty of consumers before they drink someone else's proverbial kool-aid. Helping LIVE Soda, an Austin-based probiotic soda company, build their brand identity from the ground up taught me a thing or two about living my best life, from the inside out. It spared me a few empty calories, too.