CONTENT

NIKE

The world’s largest sports apparel brand has a lot worth protecting. They came to me when they realized there’s a story to tell at the heart of that notion.

Nike asked me to develop a script that would help narrativize the importance of protecting company IP in a way that fit their brand and got viewers amped at the same time. Being a huge advocate for corporate culture and internal communications (and a huge fan of anything that carries that iconic swoosh) this was an ideal opportunity for me. In the end, we crafted this story that turned something as simple as promoting data privacy into a short, high-octane action flick.

CHEETOS CURLING

There's no backdoor into the Olympics. Or so the Olympic Committee would have you think.

Cheetos is big on stunts, and in this concept, we had to find a way to sell the client on the idea of sweeping the Olympics with an unexpected (and slightly unofficial) endorsement of the cheesiest team to come out of the USA, America's curling team. To pull it off, I gave Chester a special pep talk that only he could deliver.

QUAKER CHEWY

Remember Quaker Chewy bars? Me too. Remember seeing them advertised? Me neither. 

For their first major commercial media buy in almost 10 years, Quaker wanted to bring those do-it-all moms back into the spotlight, while highlighting the long-adored product's great taste and healthy ingredients. To do so, I dreamt up a precocious little partner in crime(solving).