STORYTELLING

AMPERSAND ARTS NEWSLETTER

When I found myself at the helm of the marketing endeavors of a fifty-year-old arts non-profit, I knew the first thing we needed was content. Given the nature of arts non-profits in general, you can imagine the budget and resources I had at my disposal to pull this off.

TACA, short for The Arts Community Alliance, had long since touted a reputation in the cultural circles of Dallas as a “thought leader”. Looking around at what they were producing and the way it failed to provide a dynamic point of view, I asked the question, “says who?” From my vantage point, I saw a boon of subject matter in our market given the way younger generations differ from their elders in what they consider to be culture. Soon thereafter I sold into the board the idea of a cultural newsletter that explores the crossroads of art and our nation’s changing definition of culture, and I could think of no better name to dub it than AMPERSAND. It was the timely series of narratives that an organization whose brand awareness was on life support needed to work its way back into the mainstream.

Links coming soon!

musicbed/filmsupply

If there's anyone with a story to tell, it's filmmakers, and working with Musicbed/Filmsupply gave me the chance to bring those stories to life. These introspective yet conversational profiles I did with both Emmy and Oscar-winning industry pros let me marry my background in screenwriting and artistic criticism with my passion for editorial content.

With any luck, my interviews about these filmmakers will someday be turned into books that later get turned into films that will then, in turn, be adapted into one big Netflix series about a plucky young copywriter with a heart of gold. But with my luck they'll just skip right over me and cast Donald Glover.