SENIOR COPYWRITER | CREATIVE DIRECTOR | MARKETING leader
MY NAME IS CAMERON,
BUT YOU CAN CALL ME CAM.
Empathy is the solution. You haven’t told me what the problem is quite yet, but I can confidently say: empathy is the solution. Both in the workplace with colleagues and in the market with consumers, I’ve always found that radical empathy is the one tool capable of taking stories to a place of deeper meaning and helping the right content and products reach the right people.
I’m a Dallas-based writer and digital marketing leader with 9+ years of professional experience at both large and small agencies, as well as freelance. I specialize in B2C and D2C marketing and I’m well-versed in AI content editing. I have additional expertise in project management, process development, recruiting, and team leadership. My work includes campaign and one-off executions for Nike, Frito Lay, Colossal Biosciences, Hilton, North Texas Food Bank, Bertolli, Baylor Scott & White Health, and others. I excel at concepting and creative strategy and have a knack for pitching new business in a way that promotes relationship-building and breakthrough creative problem solving. I’ve done extensive amounts of social media marketing and paid media ad/display ad development, but leveraging my background as an experienced screenwriter to craft compelling short form content is how I deliver the strongest solutions for the brands I support.
I approach copywriting with a design mindset, helping to ensure that every ask is delivered in a way that pushes the project to exceed KPIs and the client's overarching objectives. I’m a media savvy, self-starter with strengths in scripted video and audio, social and paid media, email/SMS, AI, SEO, and web copy. With an extensive background in CPG, Fashion, Event Marketing, Non-Profit, Healthcare and Entertainment, I am open to opportunities in copywriting, marketing management, content development, and creative direction at forward-thinking companies.
