MY NAME IS CAMERON,
BUT YOU CAN CALL ME CAM.
I’m a Dallas-based creative strategist and senior copywriter with 10+ years of professional experience at large and small agencies, in-house, and in a freelance capacity. I’m well versed in B2C, B2B and D2C content marketing and I’ve built strong expertise in AI content generation and editing. I have additional expertise in project management, process development, and team leadership. I’m a media-savvy, self-starter with strengths in scripted video and audio, social and paid media, email/SMS, AI, SEO, and web copy. With extensive experience in CPG, fashion, event marketing, non-profit, healthcare, finance, and entertainment, I’m perfectly at home supporting brands and marketing teams that love to buck convention.
My work includes campaign development and one-off executions for Nike, Frito Lay, Colossal Biosciences, Hilton, North Texas Food Bank, Bertolli, Baylor Scott & White Health, and others. I excel at concepting and creative strategy and pitching.
LATEST: How do you bring a long lost bird back from extinction? Check out this species featurette that I scripted and lead the creative direction on to find out.
WATCH: I had the great privilege of collaborating with a team our of Portland, OR to craft this internal communications piece for Nike highlighting the importance of protecting company IP, but with a fun branded twist.
EXPERIENCE SNAPSHOT
BRAND DEVELOPMENT/CAMPAIGN BUILDING
PAID MEDIA/paid search
SOCIAL
content: DIGITAL VIDEO/AUDIO, COMMERCIAL
content: longform/editorial
